UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

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metricsXchange emphasizes the large and growing audience of newspaper companies, including digital and print customers as well as non-subscriber readers on their digital platforms. Digital metrics can include all of the primary components of the publishing business model:  Content, Advertising and Audience.

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