A first-of-its-kind digital benchmarking tool for news media organizations.
Developed exclusively for News Media Alliance news publishing members in partnership with Mather Economics, metricsXchange tracks digital as well as print newspaper revenue, audience and engagement metrics that were previously unavailable. It also allows individual publishers to see how their newspaper is performing compared to its competitors.
Watch a quick introduction to metricsXchange:
• Advertising performance
• Audience analytics
• User behavior
• Calculated metrics & ratios
• Base dimensions
• All of these metrics compared to peers
Alliance news publishing members can click on the link below to learn more about how metricsXchange works, preview the interface, and watch a demo of the tool. Member log-in required.
HOW TO GET STARTED
To set up your account, contact News Media Alliance VP, Innovation, Michael MaLoon at email@example.com*
*You must be a member of the News Media Alliance to access metricsXchange. For more information about membership in the Alliance, please email firstname.lastname@example.org.