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Latest Articles


Ad Tech: It’s Worse Than We Thought
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Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may be negatively impacting publishers even more than previously understood ... Read More
News Take Episode 102: Tech Trends: What Publishers Need to Know
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News Take Episode 102: Tech Trends: What Publishers Need to Know

News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington Post, that got in-the-weeds about the kitchen sink of ad tech topics, including site monetization; improving privacy and the user experience; optimizing site performance using ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
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Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More
Future of News: On the Road to Recovery?
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Future of News: On the Road to Recovery?

Learn how media companies have sped up digitization, and what this means for their ability to gather, disseminate and make money from news ... Read More
'It's Up to You' Vaccine Education Ad PSAs - Ad Council
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‘It’s Up to You’ Vaccine Education Ad PSAs – Ad Council

The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers to help provide important public education about the COVID-19 vaccine ... Read More
Ad: Subscribe to Your Local Newspaper
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Ad: Subscribe to Your Local Newspaper

The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications to promote subscribing to their local newspaper (yours!) ... Read More
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