- Rebecca Frank
WEBINAR: METRICSXCHANGE & SUCCESS STORIES
Wednesday, March 14 – this event has passed
metricsXchange is a platform developed exclusively for News Media Alliance news publishing members in partnership with Mather Economics. metricsXchange tracks digital as well as print newspaper revenue, audience and engagement metrics that were previously unavailable. It also allows individual publishers to see how their newspaper is performing compared to its competitors.
In this webinar, News Media Alliance Director of Research and Insights Rebecca Frank will provide an overview of the metricsXchange platform, Mather Economics’ Arvid Tchivzhel will share the features of the system, and Stephanie Gomez from El Vocero will share how that publication has used metricsXchange to track key data and improve reader engagement.
Rebecca Frank, Director, Research & Insights, News Media Alliance
Arvid Tchivzhel, Product Development & Data Science Services, Mather
Stephanie Gomez, web editor, El Vocero