- John Murray
WEBINAR #5 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUTTING EDGE APPROACHES TO DRIVING SUBSCRIPTIONS
Thurs., August 31 – this event has passed
Description: The American Press Institute debuted new research insights about who subscribes to news and what the opportunities are to convert more readers to subscribers. Jeff Sonderman explored findings from a nationwide survey of Americans that probes their reasons for being a news subscriber. Also, new ethnographic research shows that people fall into one of three different groups regarding their attitudes and behaviors about paying for news — learn the three types of people and the marketing strategies and opportunities for reaching each group.
Speaker: Jeff Sonderman, Deputy Director, American Press Institute