Webinar: Building Revenue and Growing Audience: Ideas that Work 2017

  • John Murray
  • 06.14.2017

Webinar #1 in the Audience & Revenue Summer Series

When: Thursday, June 22, 2017

2:00-3:00 PM EDT

View webinar recording

Download PDF of slides

Presenters:

John Murray, VP, Audience Development, News Media Alliance
Special Guests include the audience executives that developed and executed many of the best ideas featured in this session, including:

Rich Handloff, Director of Consumer Marketing, The Washington Post
Amy Roessner, Director, National Product Sales, USA TODAY NETWORK
Diane McAndrew, Audience Development Manager, Herald-Journal (Spartanburg, SC)
Sara J. Bass, Circulation Operations Manager, The Hutchinson News
Angie Lyons, Corporate Digital Marketing Manager, GateHouse Media
Bernie Gitt, Director, Circulation Consumer Relations, The Denver Post

Join us for this free webinar for Alliance members as we present more than three dozen ideas to build audience and revenue in a fast paced session rich in creative thinking.

During this hour-long webinar we will share proven tactical ideas and programs that have yielded success. Get three dozen ideas, all submitted by Alliance members, all with documented results. Get a little bit of everything from increasing revenue through events to acquiring new subscribers and keeping them – print and digital. These are all proven ideas to build audience and engage readers, including details of a dozen effective single copy promotions, along with some of the most effective direct response programs that are essential for achieving today’s goals of building audience and revenue.

Register today!*

*Log-in required. Please contact member services (membership@newsmediaalliance.org) if you need your login information sent to you.

ABOUT THE AUTHOR

  • John Murray
John Murray is the Vice President of Audience Development at News Media Alliance.