- John Murray
Our popular audience summer webinar series returned this year with new and interesting topics and actionable solutions for audience executives.
Top Alliance member industry experts shared insights and solutions on top newspaper audience issues, including driving print and digital subscriber growth, improving customer retention and revenue growth strategies.
The recordings and slides from all five hour-long webinars are now available to Alliance members on-demand! Just click on the links below to view the full webinar recordings and download the presenter slides.
Contact News Media Alliance VP, Audience Development, John Murray with questions.
WEBINAR #1 IN THE AUDIENCE & REVENUE SUMMER SERIES: BUILDING REVENUE & GROWING AUDIENCE: IDEAS THAT WORK 2017
Rich Handloff, Director of Consumer Marketing, The Washington Post
Amy Roessner, Director, National Product Sales, USA TODAY NETWORK
Diane McAndrew, Audience Development Manager, Herald-Journal (Spartanburg, SC)
Sara J. Bass, Circulation Operations Manager, The Hutchinson News
Angie Lyons, Corporate Digital Marketing Manager, GateHouse Media
Bernie Gitt, Director, Circulation Consumer Relations, The Denver Post
John Murray, VP, Audience Development, News Media Alliance
Description: Speakers shared three dozen proven tactical ideas and programs from Alliance members that have yielded success. In this webinar, ideas feature everything from increasing revenue through events, to acquiring new subscribers and keeping them – print and digital. These are all proven ideas to build audience and engage readers, including details of a dozen effective single-copy promotions, along with some of the most effective direct response programs that are essential for achieving today’s goals of building audience and revenue.
WEBINAR #2 IN THE AUDIENCE & REVENUE SUMMER SERIES: RETAINING READERS THROUGH COST-EFFECTIVE SERVICE IMPROVEMENTS
Moderator: Bill Nagel, Vice President, Shared Audience/Print Products, Cox Media Group, Inc.
Michael Otero, Director, National Home Delivery, The New York Times
Bill Reynolds, Senior Vice President, Circulation & Operations, Denver Post
Description: Michael Otero leads a group of newspaper operational and audience executives in a discussion of the proven cost-effective tactics necessary to maintain a relationship with readers, a look at how the distribution business needs to evolve and the steps necessary to get there.
WEBINAR #3 IN THE AUDIENCE & REVENUE SUMMER SERIES: DRIVING DIGITAL SUBSCRIPTION GROWTH
Gerard Brancato, VP, Digital Subscription Marketing, tronc, Inc.
Kelli Dakake, Senior Manager, Digital Subscription Sales, Cox Media Group
Description: News media companies are experiencing renewed success building digital audiences and marketing paid digital access. Reader revenue from paid content is a key ingredient in building a sustainable business model and this past year, audience executives have had remarkable success in acquiring and retaining digital exclusive subscribers. In the last year, LA Times tripled its digital exclusive subscriber base to more than 60,000 paid subscriptions, but this session will also demonstrate how the strategies are transferable and scalable. This team of presenters has successfully managed double-digit growth in paid digital audiences across markets of various sizes. In this session, they will share the essential elements of their strategies and tactics in direct messaging, targeting direct response and social media, along with the pricing formulas that are getting results.
WEBINAR #4 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUSTOMER INTELLIGENCE AND RETENTION STRATEGIES THAT BUILD PROFITABLE AUDIENCES
WEBINAR #5 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUTTING EDGE APPROACHES TO DRIVING SUBSCRIPTIONS
Moderator: Jeff Sonderman, Deputy Director, American Press Institute
Description: The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication. Executives from newspaper companies will also share their experiments and successes.