Newsprint Tariff Ads

The News Media Alliance and the Stop Tariffs on Printers & Publishers (STOPP) Coalition have provided ads for newspapers to run in their print publications. The ads educate readers on the negative consequences of the recent tariffs imposed on Canadian imports of uncoated groundwood paper, which includes newsprint used by newspapers.

These tariffs, set by the Department of Commerce, can run up to 32 percent combined, and newspapers are already feeling the pain of the added costs and disruptions in supply.

An ITC investigation is now underway, but we need your help to get the word out about these unwarranted tariffs.

Run the Alliance and STOPP ads in your publications and encourage your readers to stand up to protect their access to news, as well as jobs in their own community.

Print Ads

The ads are available below in full- and quarter-page sizes, in PDF and EPS formats. You can customize the ad with your newspaper’s logo and contact information. 

There are eight available ads (three STOPP ads and four Alliance ads) – scroll down for links to download the desired size and format.

(Preview only – links to download below)

Click on the links below to download the ads via Dropbox.

STOPP Coalition Ad #1

“One v. Many” ad:

Full-page PDF (10 x 21)
Full-page EPS (10 x 21)

STOPP Coalition Ad #2

“Abuse of trade laws” ad:

Full-page PDF (10 x 21)
Full-page EPS (10 x 21)
Quarter-page PDF (5.7 x 10.5)
Quarter-page EPS (5.7 x 10.5)

STOPP Coalition Ad #3

“Access to local news” Red dollar sign ad:

Full-page PDF (10 x 21)
Full-page EPS (10 x 21)
Quarter-page PDF (5.7 x 10.5)
Quarter-page EPS (5.7 x 10.5)

STOPP Coalition Ad #4

“Access to local news” Black dollar sign ad:

Full-page PDF (10 x 21)
Full-page EPS (10 x 21)
Quarter-page PDF (5.7 x 10.5)
Quarter-page EPS (5.7 x 10.5)

Alliance Ad #1

“Access to local news” Orange dollar sign ad:

Full-page PDF (10 x 21)
Full-page EPS (10 x 21)
Quarter-page PDF (5.7 x 10.5)
Quarter-page EPS (5.7 x 10.5)

Alliance Ad #2

“Access to local news” White and Green dollar sign ad:

Full-page PDF (10 x 21)
Full-page EPS (10 x 21)
Quarter-page PDF (5.7 x 10.5)
Quarter-page EPS (5.7 x 10.5)

Alliance Ad #3

“Taxes are threatening” ad (woman reading paper):

Full-page PDF (10 x 21)
Full-page EPS (10 x 21)
Quarter-page PDF (5.7 x 10.5)
Quarter-page EPS (5.7 x 10.5)

Alliance Ad #4

“Taxes are threatening” ad (printing press):

Full-page PDF (10 x 21)
Full-page EPS (10 x 21)
Quarter-page PDF (5.7 x 10.5)
Quarter-page AI (5.7 x 10.5)

Digital Ads – Sign the Petition to Reverse Newsprint Tariffs

In collaboration with the STOPP Coalition, we are providing two digital ads below to promote and encourage signatures on a Petition to the ITC to reverse the newsprint tax. Please run on your news sites and promote on social media using the provided tweets and Facebook posts!

Link ads to the petition at https://www.stopnewsprinttariffs.org/join-the-fight-to-protect-u-s-jobs/

Ad #1: One Versus Many (Animated GIF) 

Download GIF

Ad #2: Extra! Extra!

Download JPEG

Promote the Petition on Social Media

Download sample tweets and Facebook posts

Email your subscribers and ask them to support your paper by signing the petition

The below document provides sample email content for your consideration to reach out to your customers, employees and others in your network to encourage involvement in the campaign.

Download sample email

Click here for more information and resources on newsprint tariffs.

Paul Boyle is the Senior Vice President of Public Policy at News Media Alliance.

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