Archive for Digital

5 Answers with Rafael Carranza, La Voz
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5 Answers with Rafael Carranza, La Voz

Five Answers is a weekly series that features a member of the newspaper industry answering five questions. If you'd like to participate, email kirsten.ballard@naa.org. Rafael Carranza ... Read More
Tradeoffs between personal data privacy and customer analytics.
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Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More
Alexa, Find Me New Audiences
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Alexa, Find Me New Audiences

Since Amazon released its voice-controlled, wireless speaker device Amazon Echo in 2014, users have been able to access a number of “skills” or services, such ... Read More
Another Dumb Preconception About Digital Ads Dies
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Another Dumb Preconception About Digital Ads Dies

The digital realm is the future of publishing – and it is certainly the place where most innovation and forward-thinking is happening right now.  But that ... Read More
Mean Tweets - Newspapers Edition
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Mean Tweets – Newspapers Edition

Trump on Twitter: How Negative Treatment of Press Threatens Our Freedom BY EMMA BENNINGHOFF & KIRSTEN BALLARD When the Republican National Convention kicked off yesterday ... Read More
30 Under 30 with Adam Playford
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30 Under 30 with Adam Playford

News Media Alliance announced the winners of its first "Top 30 Under 30" Awards program at mediaXchange 2016 in April, which honors young leaders working in every ... Read More
The Cost of Faster Load Times
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The Cost of Faster Load Times

Gut Check: One Year In, How is Platform Distribution Working for Publishers? Publishers have fewer than 10 seconds to hook a reader, so we cannot ... Read More
Social Media 101
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Social Media 101

In honor of Social Media Day, we sat down with Grace Estle, Social/Mobile Product Manager for the Cox Media Group Ohio to learn about the ... Read More
30 Under 30 with Arielle Ray
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30 Under 30 with Arielle Ray

"In news, it's important to never panic." Arielle Ray, a Video Journalist and Motion Graphics Specialist at The Wall Street Journal, knows how hectic the ... Read More
Paywalls in the Social Media Era
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Paywalls in the Social Media Era

In 2015, approximately 79 percent of U.S. newspapers (77 out of 98) with circulations of more than 50,000 were using a digital subscription model,according American ... Read More

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