Author Archive for Staff

Webinar: A Methodical Approach to Merchandising the Newspaper
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Webinar: A Methodical Approach to Merchandising the Newspaper

Presenters:  Valecia Quinn, Sr. Regional Sales Manager – Ohio/Kentucky, Gannett Co. Joann Larkee, Regional Sales Manager –   West Florida, Gannett Co. In the midst of ... Read More
2016 Advertising Planbook
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2016 Advertising Planbook

Get ready for 2016 and beyond with the latest edition of the Advertising Planbook, exclusively for NMA members! Advertising can be a critical component to marketing ... Read More
Webinar: Impressions Per Connection - The Bonus Impressions System
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Webinar: Impressions Per Connection – The Bonus Impressions System

This webinar will cover the universal problems plaguing premium web sites; too much unsold inventory, ineffective ads, and poor site performance, which hurt a premium ... Read More
Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users
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Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users

Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a ... Read More
Five Answers with Mallary Jean Tenore, Images & Voices of Hope
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Five Answers with Mallary Jean Tenore, Images & Voices of Hope

Five Answers is a series that features someone studying or working in the news industry answering five questions.  Images & Voices of Hope (ivoh) aims ... Read More
NAA testimony: Broadcast ownership in the 21st Century
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NAA testimony: Broadcast ownership in the 21st Century

NAA Senior VP/Public Policy Paul Boyle provided oral testimony at the House Subcommittee on Communications and Technology hearing on"Broadcast Ownership in the 21st Century" on ... Read More
How Publishers Can Use Lionshare, a Digital-Media Planning Tool
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How Publishers Can Use Lionshare, a Digital-Media Planning Tool

The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri, ... Read More
Why Newspapers are Important During Election Season
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Why Newspapers are Important During Election Season

If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight. For decades, newspapers have gathered ... Read More
WHY NEWSPAPERS ARE IMPORTANT DURING ELECTION SEASON
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WHY NEWSPAPERS ARE IMPORTANT DURING ELECTION SEASON

By Catherine Payne, NAA content producer If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things ... Read More
Five Answers with Gene Policinski, First Amendment Center
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Five Answers with Gene Policinski, First Amendment Center

With Constitution Day (Sept. 17) approaching, News Media Alliance turned to the Newseum Institute's First Amendment Center. The Newseum Institute is the programs and education partner ... Read More
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