Author Archive for Staff

Webinar: Impressions Per Connection - The Bonus Impressions System
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Webinar: Impressions Per Connection – The Bonus Impressions System

This webinar will cover the universal problems plaguing premium web sites; too much unsold inventory, ineffective ads, and poor site performance, which hurt a premium ... Read More
Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users
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Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users

Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a ... Read More
Five Answers with Mallary Jean Tenore, Images & Voices of Hope
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Five Answers with Mallary Jean Tenore, Images & Voices of Hope

Five Answers is a series that features someone studying or working in the news industry answering five questions.  Images & Voices of Hope (ivoh) aims ... Read More
NAA testimony: Broadcast ownership in the 21st Century
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NAA testimony: Broadcast ownership in the 21st Century

NAA Senior VP/Public Policy Paul Boyle provided oral testimony at the House Subcommittee on Communications and Technology hearing on"Broadcast Ownership in the 21st Century" on ... Read More
How Publishers Can Use Lionshare, a Digital-Media Planning Tool
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How Publishers Can Use Lionshare, a Digital-Media Planning Tool

The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri, ... Read More
Why Newspapers are Important During Election Season
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Why Newspapers are Important During Election Season

If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight. For decades, newspapers have gathered ... Read More
WHY NEWSPAPERS ARE IMPORTANT DURING ELECTION SEASON
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WHY NEWSPAPERS ARE IMPORTANT DURING ELECTION SEASON

By Catherine Payne, NAA content producer If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things ... Read More
Five Answers with Gene Policinski, First Amendment Center
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Five Answers with Gene Policinski, First Amendment Center

With Constitution Day (Sept. 17) approaching, News Media Alliance turned to the Newseum Institute's First Amendment Center. The Newseum Institute is the programs and education partner ... Read More
Five Answers with Lorne Brown, CEO of Operative
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Five Answers with Lorne Brown, CEO of Operative

Lorne Brown is the President, CEO and Founder of Operative, a company that helps news publishers manage their advertising business. The News Media Alliance asked ... Read More
The Greensboro News & Record renews funding partnership
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The Greensboro News & Record renews funding partnership

North Carolina’s third largest newspaper, The Greensboro News & Record, recently renewed its  partnership agreement for a second year with ArtsGreensboro, a nonprofit organization that ... Read More
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News Media Alliance Applauds House Antitrust Report on the Big Tech Platforms - Read more