Author Archive for Staff

mediaXchange 2017: Jonathan Perelman
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mediaXchange 2017: Jonathan Perelman

Content is King, but distribution is Queen, and she wears the pants," said Jonathan Perelman, Head of Digital Ventures at ICM Partners ... Read More
mediaXchange 2017: Proven Strategies for Reader Engagement
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mediaXchange 2017: Proven Strategies for Reader Engagement

By Cam Ellis, Special to the Alliance When it comes to consumer engagement, there’s arguably no more important statistic to track than consumer retention. With ... Read More
mediaXchange 2017: Journalism in the Age of Trump
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mediaXchange 2017: Journalism in the Age of Trump

By Cam Ellis, Special to the Alliance As President Trump's administration reaches the 100th day in office, historically considered the first benchmark in evaluating a President’s ... Read More
mediaXchange 2017: Algorhythm
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mediaXchange 2017: Algorhythm

MediaXchange 2017 kicked off on Monday morning with a keynote address from Mitch Joel, President of Mirum ... Read More
Introducing Table Talks: mediaXchange 2017
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Introducing Table Talks: mediaXchange 2017

By Michelle Harris I’m so excited to introduce a new type of session at mXc 17. In previous years, we haven’t focused enough on the ... Read More
Let's talk new ideas, meet at ideaXchange
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Let’s talk new ideas, meet at ideaXchange

Hopefully by now, you’ve heard about our member-only platform ideaXchage. But I wanted to take a moment to explain it ... Read More
News in a snap: Snapchat’s evolution from social app to content platform
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News in a snap: Snapchat’s evolution from social app to content platform

Snapchat has evolved into a platform where news outlets are producing original news content – sometimes exclusively for Snapchat – to report stories in new ... Read More
Support Real News: The Public Needs the Truth Ad
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Support Real News: The Public Needs the Truth Ad

Download the Public Needs the Truth ad from the Support Real News campaign (March 2017) ... Read More
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