Author Archive for Jennifer Peters

How To: Price Your Native Advertising Offerings
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How To: Price Your Native Advertising Offerings

After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
Fighting Fake News One Book at a Time
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Fighting Fake News One Book at a Time

Combating fake news isn’t a new issue — historically, we’ve been battling various versions of made-up information since the invention of the printing press, and ... Read More
How To: Develop a Digital-First Strategy
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How To: Develop a Digital-First Strategy

I get most of my news from my iPhone. I still subscribe to print newspapers, but in a 24/7 news cycle, I almost never get ... Read More
Alliance Introduces #MediaBookClub
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Alliance Introduces #MediaBookClub

We here at the Alliance are big-time readers, and one of the most common questions between our staff members is “What are you reading now?” ... Read More
How To: Cover Cannabis and the Growing Marijuana Industry
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How To: Cover Cannabis and the Growing Marijuana Industry

I’ve discovered an odd thing about cannabis since moving to Washington, D.C.: it’s both legal and not. You can have it and smoke it and ... Read More
How To: Generate Story Ideas When You're Drawing a Blank
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How To: Generate Story Ideas When You’re Drawing a Blank

Writers talk all the time about writer’s block, but no one really discusses the bigger issue: idea block. After more than a decade of writing ... Read More
How To: Create Better Branded Content
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How To: Create Better Branded Content

Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More
Alliance Introduces "How To" Series for News Producers
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Alliance Introduces "How To" Series for News Producers

A new year means new news, and new practices for delivering it. The News Media Alliance will be kicking off the year with a series ... Read More
Virtual Reality Storytelling Is the Wave of the Present
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Virtual Reality Storytelling Is the Wave of the Present

Storytelling was once a one-way street: from cave paintings to newsprint to television and podcasts, there was a creator and an audience, and the audience ... Read More
How MMA Coverage Can Expand Your News Audience
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How MMA Coverage Can Expand Your News Audience

Mixed martial arts (MMA) and Ultimate Fighting Championship (UFC) bouts are some of the most-watched sporting events in the United States. In 2016, five pay-per-view ... Read More
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