November 17, 2016
FOR IMMEDIATE RELEASE
News Media Alliance Launches Initiative to Strengthen Copyright Compliance
Arlington, VA – Today the News Media Alliance launched the News Media Licensing Initiative, a new program which aims to bolster global digital news distribution and consumption in compliance with the U.S. copyright system. The Alliance unveiled the new initiative at the FIBEP World Media Intelligence Congress in Washington, DC. FIBEP represents more than 120 corporations in 60 countries that provide media monitoring and evaluation services to business and government clients.
The News Media Licensing Initiative will be focused on educating media intelligence firms, called Media Monitoring Organizations (MMOs), on the importance of copyright compliance and ways that they can partner with news organizations in support of high-quality journalism. News Media Alliance President and CEO, David Chavern stated, “MMO business models are entirely based on providing aggregated news and media reports that are specifically targeted to their clients. We want to support and help grow these services, while at the same time, sustaining journalistic content that is protected under U.S. copyright laws.”
The Alliance hopes to engage in dialogue with MMOs about publishers’ intellectual property rights and point to easy solutions for these businesses to become copyright compliant and license content from existing entities. “We want to support and propel the growth of MMOs and provide opportunities for the dissemination of high quality, thoroughly researched and accurate journalism,” said Chavern. “Demand for news is at an all-time high, with everyone wanting to consume more news as quickly and efficiently as possible,” said Chavern. “This project provides opportunities that will benefit News Media Alliance members and MMOs. We are excited for the opportunity to partner with the MMO community in sharing and promoting journalism of the highest quality.”
About News Media Alliance:
The News Media Alliance is a nonprofit organization representing nearly 2,000 news organizations and their multiplatform businesses in the United States and Canada. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at www.newsmediaalliance.org