Working Together to Benefit Alliance Member News Organizations.
RESOURCES
The tech platforms have developed a variety of programs, interactive groups and other tools with the goal of assisting publishers with maximizing their impact. The platforms offer everything from webinars to in-person training, social media groups, articles and more. Below are resources for news publishers broken out by platform.
Amazon
Amazon Publisher Services – including Transparent Ad Marketplace, Unified Ad Marketplace, and Shopping Insights
Apple
News Publisher app and information about monetizing content on Apple News
News Preview – allows publishers to see how their articles look in the News app before publishing
Local News: Facebook announced its decision to invest $300 million in news programs, partnerships, and content over three years (Jan. 15, 2019) Read more
Alliance Statement: Facebook’s Exemption of News Organizations from Its Political Ad Policy
Analytics: Facebook rolled out a new CrowdTangle tracking tool that allows journalists to track top social media posts covering the midterms. (Sept. 18, 2018) Read more
New products: Facebook is reportedly testing a new organic content tool that allows publishers to test top-performing articles in real time. (Aug. 27, 2018) Read more
Funding: Facebook is investing an additional $4.5 million in programs that support news publishers, including $1 million to NewsMatch. (Aug. 2, 2018) Read more
Journalism & News – Google Keyword blog posts containing updates on Google’s projects and initiatives around journalism and news.
AMPProject.org – The official project website with FAQs, tutorial, documentation and support options.
AMP blog – The latest news about AMP, including highlights of newly release features.
Newspaper Support Page: For information and direct support on your monetization with Google (Adsense, Adx & DFP).*
*Note: You will need to be logged into your Adsense/Adx account to access this page. If you see an error on the page, you can request access by filling out this form and adding all of your account information.
Google for News Partners page: For questions that fall outside of monetization, to learn more and see support offerings.
Webinars:
Beginner’s Tutorial: Google’s AMP Project for Newspapers (December 6, 2017)
Improving Your Audience Value with Google’s FUSE (January 24, 2018)
*To access the FUSE Benchmark Report, you will need to be logged in with a Google account. You will be prompted to request access, which Google will grant immediately.
If there are specific questions, please email fusepartner@google.com
Twitter Media Studio – Allows publishers to manage, measure and monetize their image and video content in one place
News and best practice guides for news organizations
Twitter for Websites tools and guides
For questions or more information about the Digital Dialogue, please contact News Media Alliance Senior VP, Strategic Initiatives, Danielle Coffey.