- Kirsten Ballard
News Media Alliance Vice President of Innovation Michael MaLoon discusses changes to the News Media Alliance, his role heralding in changes to the industry and professional wrestling.
Have an idea you want to share? Email innovate@newsmediaalliance.
I joined my first publisher early in the first waves of digital news. It was an exciting first step for publishers. The pace was amazing, we were all learning as we experimented. 15 years later we’re still innovating and evolving. I love the kinetic nature of news, technology and advertising converging.
What is your day-to-day like at the News Media Alliance?
I wear a few hats, as I focus on innovation and engage with members and partners to learn and find solutions to challenges facing our industry. When good things happen in the industry my team and I serve as a bullhorn of sorts to the public. I also oversee communications, public relations and marketing for the Alliance. That includes working on editorial projects, member and partner communications support for VP of Membership and Development, Michelle Harris, and spearheading all media relations for the Alliance.
What is the most exciting thing you’re working on?
Right now I’m head-down into our new benchmarking tool, metricsXchange. It’s a new tool that will let our members compare their publication’s performance to those of other members on a variety of digital measures. We’re building out dashboards and onboarding members as we speak.
What are your three big goals for the year?
Engaging with our members and partners through a series of roundtables we’ll call innovationXchanges, it’s a chance to bring thought leaders, technologists and innovators to the table and brainstorm on the future of news. I also want to turn up the volume on all the great things that are happening in news media; the public needs hear about the cool things that are happening in our industry. If you need help or have ideas, email email@example.com . Last but not least, I’m looking outside the industry for ideas, innovations and trends that can be applied to the news business and then sharing how members might apply them to be even more successful.
5. What is something your coworkers would be surprised to learn about you?
Well I’m a little embarrassed to say I’m a big fan of professional wrestling. I’ve been tuning in since I was five. It’s a telenovela of sorts and definitely a great escape when I need to laugh a bit.