About Rebecca:
Rebecca Frank is Vice President of Research & Insights at News/Media Alliance. She is focused on understanding the needs and behaviors of news audiences, publishers, and advertisers, to inform the work the Alliance does on behalf of its members. She has a background in market research, digital analytics, data analysis, social media, and marketing strategy.
Prior to joining the Alliance, she was the Senior Manager of Audience Experience and Acquisition at SmartBrief, a business publisher based in Washington, D.C. She helped launch the Global Strategy & Analytics Group at the public relations firm Burson-Marsteller, working with Fortune 50 brands to develop online reputation monitoring tactics, as well as proprietary audience research and analysis tools. Her previous work also includes audience research and strategy in the public health, automotive and pharmaceutical sectors.
Rebecca graduated from Tufts University with a B.A. in Political Science and Economics. Originally from the New York City area, she currently resides in Alexandria, Virginia.
Relevant Articles:
Ad Tech: It’s Worse Than We Thought
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
Twenty-Somethings Share What Would Get Them to Pay for News
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
New Data Show News Media is Stronger Than Ever
News Media Alliance Launches Advertising Intelligence Center
Interview with Rebecca Frank of News Media Alliance on Her New Book About Advertising in Newspapers
New NMA Report Showcases the Value of News Media for Advertisers
News Media Alliance Tries to Pump Some Life into the Case for Advertising with its Members
The News Media Alliance Announced the Hire of Rebecca Frank as Director, Research & Insights